Kit
Creator email marketing, forms, automations, and digital product sales.
Best for
- Email lists
- Waitlists
- Creator newsletters
Not good for
- High-volume transactional email infrastructure
Pros and cons
Pros
- The free Newsletter plan allows up to 10,000 subscribers with unlimited forms and broadcasts, so a growing waitlist can cost nothing (checked July 19, 2026).
- Visual automations let a welcome or launch sequence run without manual sending once it is set up.
- Hosted forms and landing pages mean a waitlist can go live without building a separate site.
- Selling digital products is built in, which is useful if you later offer a paid download or guide.
Cons
- The free plan allows only 1 automation, so any real welcome sequence pushes you to a paid plan.
- Paid plan prices rise with subscriber count, so a large list becomes expensive once you need paid features.
- It does not handle transactional app email, so receipts and resets need a separate service.
- The creator and product-selling focus is more than a developer who only wants a plain waitlist requires.
Kit, formerly ConvertKit, is email marketing built for creators: email capture forms, landing pages, broadcasts, and visual automations, plus tools to sell digital products. For a solo iOS developer, it is a straightforward way to build a waitlist or a launch list and then automate a welcome sequence, so new signups hear from you without manual sending. Forms and landing pages are included, so a waitlist can run on Kit alone.
It fits list building and nurture sequences rather than app system email. If you need transactional messages from your app, Kit is not the tool. For a close comparison, beehiiv covers similar ground with more emphasis on a public website and audience growth.
Pricing
Kit has a free tier plus paid plans whose prices scale with your subscriber count.
Kit plans (checked July 19, 2026)
| Plan | Price | What is included |
|---|---|---|
| Newsletter | $0 | Up to 10,000 subscribers, unlimited forms and landing pages, unlimited broadcasts, and 1 automation |
| Creator | From $33 per month at 1,000 subscribers | Unlimited automations and sequences, A/B tested subject lines, and branding removal |
| Creator Pro | From $66 per month at 1,000 subscribers | Subscriber scoring and signals, engagement analytics, a referral system, and unlimited team users |
The free Newsletter plan allows up to 10,000 subscribers, though it limits you to a single automation, so a plain waitlist can run at no cost for a long time. Paid plan prices scale with subscriber count, and annual billing is discounted. Pricing last checked July 19, 2026; confirm current numbers on the official pricing page.
Setup and integration
Kit is a web tool, so setup means creating forms and lists, not adding an SDK. You build a form or landing page, then either embed the form on your own site or use Kit's hosted landing page. Connecting a custom sending domain involves adding DNS records that authenticate your email, which improves deliverability. Signups can flow in from a page you built in Framer or Webflow, or straight from a Kit landing page.
Plan for two things: the free plan's single-automation limit means a multi-step welcome sequence needs the Creator plan; and, as with any sender, completing domain authentication is what keeps your email out of spam folders. Expect under an hour to publish a form and a first landing page.
Frequently asked questions
Is Kit or beehiiv better for a launch list?
Both handle signups, broadcasts, and automations. beehiiv puts more weight on a public website, audience growth, and monetization, while Kit focuses on automation, sequences, and selling digital products. For a waitlist that becomes a nurture sequence, Kit's automations are the draw; for a public newsletter with a site, beehiiv fits well.
Is Kit free for a small waitlist?
Yes. The Newsletter plan is free up to 10,000 subscribers, with unlimited forms, landing pages, and broadcasts, though only 1 automation (checked July 19, 2026). That covers many app waitlists before launch.
Is Kit the same as ConvertKit?
Yes. Kit is the renamed ConvertKit; the product and the account are the same, and only the name changed.
Alternatives
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