TelemetryDeck
Privacy-friendly analytics for apps.
Best for
- Privacy-friendly analytics
- iOS analytics
- Lightweight dashboards
Not good for
- Ad attribution-heavy growth teams
Pros and cons
Pros
- Because it hashes identifiers and avoids personal data, adopting it keeps your App Store privacy label simple and usually removes the need for a consent prompt.
- The Swift SDK is small and covers iOS, macOS, watchOS, tvOS, and visionOS, so one integration serves your whole Apple lineup.
- Pricing is tied to signal volume rather than per-seat licensing, so the cost depends on how much your app sends, not on how many people view the dashboards.
- The free tier is enough to run real analytics for a small app, so you can measure from day one at no cost.
Cons
- Signals are aggregated and identifiers are hashed, so you cannot inspect an individual user's full journey the way an identity-based analytics tool allows.
- The paid tiers scale with signal volume, so a high-traffic or event-heavy app can climb tiers quickly if you are not selective about what you send.
- The July 2026 pricing change lowered the free allowance for new accounts to 50,000 signals per month, so the starting headroom is smaller than it once was.
- The feature set is intentionally narrow, so session replay, feature flags, and experiments are simply not part of the product.
TelemetryDeck is privacy-first product analytics aimed at Apple platform developers. You send signals (events) from your app, and it shows dashboards for active users, retention, adoption, and custom funnels without collecting personal identifiers or tracking users across apps. For a solo iOS developer, the pitch is analytics that respect privacy by design and keep App Store privacy labels simple.
Where it fits less well: TelemetryDeck is deliberately lightweight and privacy-preserving, so if you need ad attribution, per-user journeys, or marketing-oriented growth tooling, a heavier platform like PostHog or Amplitude will do more. It is a focused analytics tool, not a full product-experimentation suite.
Pricing
TelemetryDeck has a free tier plus paid plans priced by the volume of signals you send each month.
TelemetryDeck plans (checked July 19, 2026)
| Plan | Price | What is included |
|---|---|---|
| Free | 0 euros per month | 50,000 signals per month for accounts created after July 1, 2026 (accounts created earlier keep 100,000), and full analytics dashboards |
| Paid | From 9 euros per month | Higher monthly signal volumes in granular tiers priced by signal count, billed monthly or annually |
Paid tiers step up by signal volume rather than by feature, and annual billing is discounted; exact per-tier prices are shown in the pricing calculator. Pricing last checked July 19, 2026; confirm current numbers on the official pricing page.
Setup and integration
TelemetryDeck provides a native Swift SDK for iOS, macOS, watchOS, tvOS, and visionOS, added through Swift Package Manager, plus options for Android and Web. You create an app in the dashboard to get an app ID, initialize the SDK at launch, and call a send function wherever you want to record a signal. Basic analytics can be live in under an hour.
Two things to know. TelemetryDeck hashes identifiers on the client and does not receive raw device or user IDs, which keeps it privacy-preserving but also means you cannot reconstruct a single named user's journey. And because you bill by signal volume, it is worth being deliberate about which events you send so a chatty app does not burn through the free tier.
Frequently asked questions
What is a signal, and how many will I use?
A signal is one event sent from your app, such as a screen view or an action. TelemetryDeck suggests estimating with the number of users multiplied by 30 as a starting point (checked July 19, 2026). The free tier covers 50,000 signals per month for new accounts.
How is TelemetryDeck different from PostHog?
Both give you product analytics, but the philosophies differ. TelemetryDeck is privacy-first and deliberately minimal, hashing identifiers so no personal data is stored. PostHog is a broader platform with session replay, feature flags, and experiments, which is more capability at the cost of more setup and a larger data footprint. Choose TelemetryDeck for privacy and simplicity; choose PostHog for breadth.
Does using TelemetryDeck affect my App Store privacy label?
Because it is designed not to collect personal identifiers or track users across apps, TelemetryDeck is straightforward to declare on an App Store privacy label and does not require a consent prompt for basic analytics. You still declare exactly what your app sends, so review your own signal payloads.
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