Category guide

Analytics tools for mobile apps

Choose analytics tools that explain onboarding, retention, feature adoption, and revenue without burying indie teams in noise.

Who needs this

Solo developers shipping a public app.
Subscription apps that need activation and retention signal.
Teams that prefer privacy-conscious measurement.

When to use it

You need to understand onboarding, retention, or feature adoption.
You want product signal without a heavy ad-attribution setup.
You are preparing to compare pricing, conversion, or engagement changes.

Recommended tools

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Analytics

PostHog

Product analytics, feature flags, replay, experiments, and surveys.

iOSAndroidWebReact NativeBackendUsage-based with a large monthly free tier and no base fee; you pay per event, recording, or flag request above the free allowances.

Best for

Product analytics
Feature flags
Session replay

Official site Details

Pricing checked Jul 19, 2026

Analytics

Amplitude

Digital analytics for funnels, cohorts, retention, and experiments.

iOSAndroidWebReact NativeBackendFree for up to 2 million events per month with unlimited seats; the Plus plan starts at $0 and scales with event volume, and Growth and Enterprise are custom.

Best for

Product analytics
Funnels
Retention analysis

Official site Details

Pricing checked Jul 19, 2026

Analytics

Mixpanel

Event analytics for funnels, retention, cohorts, and product usage.

iOSAndroidWebReact NativeBackendFree for up to 1 million events per month; the Growth plan starts at $0 with 1 million events free and about $0.28 per 1,000 events after, and Enterprise is custom.

Best for

Event analytics
Retention
Funnels

Official site Details

Pricing checked Jul 19, 2026

Analytics

TelemetryDeck

Privacy-friendly analytics for apps.

iOSAndroidWebA free tier of 50,000 signals per month for new accounts (100,000 for older accounts), then paid plans from 9 euros per month priced by monthly signal volume.

Best for

Privacy-friendly analytics
iOS analytics
Lightweight dashboards

Official site Details

Pricing checked Jul 19, 2026

Analytics

Firebase

Google-backed backend, analytics, crash reporting, and messaging suite.

iOSAndroidWebUnityFlutterThe Spark plan is free within generous quotas; the Blaze plan adds metered pay-as-you-go pricing through Google Cloud, while analytics and Crashlytics stay free on both.

Best for

Google ecosystem apps
Realtime app backends
Crashlytics

Official site Details

Pricing checked Jul 19, 2026

Analytics

Appfigures

App intelligence, ASO, reviews, rankings, and store analytics.

iOSAndroidWebPaid plans from $9.99 per month (Connect) through Monitor, Optimize, Boost, and Amplify, each covering 5 apps with more keywords and intelligence per tier; a free trial is available.

Best for

ASO tracking
App intelligence
Review monitoring

Official site Details

Pricing checked Jul 19, 2026

Analytics comparison

Feature	PostHog	Amplitude	Mixpanel	TelemetryDeck
Pricing	Usage-based with a large monthly free tier and no base fee; you pay per event, recording, or flag request above the free allowances.	Free for up to 2 million events per month with unlimited seats; the Plus plan starts at $0 and scales with event volume, and Growth and Enterprise are custom.	Free for up to 1 million events per month; the Growth plan starts at $0 with 1 million events free and about $0.28 per 1,000 events after, and Enterprise is custom.	A free tier of 50,000 signals per month for new accounts (100,000 for older accounts), then paid plans from 9 euros per month priced by monthly signal volume.
Platforms	iOS, Android, Web	iOS, Android, Web	iOS, Android, Web	iOS, Android, Web
Best fit	Product analytics	Product analytics	Event analytics	Privacy-friendly analytics
Pricing checked	Jul 19, 2026	Jul 19, 2026	Jul 19, 2026	Jul 19, 2026

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Related guides and comparisons

comparison

Mixpanel vs Amplitude for mobile app analytics

Compare Mixpanel and Amplitude for mobile product analytics: funnels, retention, experiments, pricing, and whether a solo app needs either.

guide

A privacy-friendly analytics starter stack

A lightweight analytics approach for mobile apps that need signal without invasive data collection.

FAQ

What should an indie app track first?

Start with a small event taxonomy around activation, retention, and monetization before adding broad tracking.

Can privacy-friendly analytics still be useful?

Yes, if the tool helps you understand product behavior without collecting unnecessary personal data.