Category guide

ASO tools for mobile apps

Research keywords, competitors, reviews, rankings, and creative assets that help mobile apps earn qualified store traffic.

Who needs this

Indie developers trying to earn organic app store traffic.
Subscription apps that need better keyword and screenshot conversion.
Teams planning regular metadata, review, or competitor audits.

When to use it

You are preparing a launch, relaunch, or major metadata update.
You need to compare keywords, competitors, rankings, reviews, or store creatives.
You want a repeatable way to improve qualified store traffic over time.

Recommended tools

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ASO

Appfigures

App intelligence, ASO, reviews, rankings, and store analytics.

iOSAndroidWebPaid plans from $9.99 per month (Connect) through Monitor, Optimize, Boost, and Amplify, each covering 5 apps with more keywords and intelligence per tier; a free trial is available.

Best for

ASO tracking
App intelligence
Review monitoring

Official site Details

Pricing checked Jul 19, 2026

ASO

AppTweak

ASO intelligence, keyword research, and app store growth tools.

iOSAndroidWebPublished ASO plans in euros from 79 euros per month (Essential) through Grow and Grow Plus, each with 1 seat; Enterprise is custom, and a 7-day free trial is available.

Best for

Keyword research
ASO audits
Competitor tracking

Official site Details

Pricing checked Jul 19, 2026

ASO

AppFollow

Review management, ASO monitoring, and app reputation workflows.

iOSAndroidWebA free plan plus paid tiers that scale by apps, review replies, keywords, seats, and integrations, topped by a custom Enterprise tier; concrete paid prices were not published on the page at checking time.

Best for

Review monitoring
Support workflows
ASO reporting

Official site Details

Pricing checked Jul 19, 2026

ASO

AppScreens

App Store and Google Play screenshot generator with localization workflows.

iOSAndroidWebFree plan for the basics, then paid Pro and Scale plans (billed monthly or annually) that add projects, localizations, and a client-work license; exact figures could not be confirmed from the official page on July 19, 2026.

Best for

Store screenshots
Localization
ASO creative updates

Official site Details

Pricing checked Jul 19, 2026

ASO comparison

Feature	Appfigures	AppTweak	AppFollow	AppScreens
Pricing	Paid plans from $9.99 per month (Connect) through Monitor, Optimize, Boost, and Amplify, each covering 5 apps with more keywords and intelligence per tier; a free trial is available.	Published ASO plans in euros from 79 euros per month (Essential) through Grow and Grow Plus, each with 1 seat; Enterprise is custom, and a 7-day free trial is available.	A free plan plus paid tiers that scale by apps, review replies, keywords, seats, and integrations, topped by a custom Enterprise tier; concrete paid prices were not published on the page at checking time.	Free plan for the basics, then paid Pro and Scale plans (billed monthly or annually) that add projects, localizations, and a client-work license; exact figures could not be confirmed from the official page on July 19, 2026.
Platforms	iOS, Android, Web	iOS, Android, Web	iOS, Android, Web	iOS, Android, Web
Best fit	ASO tracking	Keyword research	Review monitoring	Store screenshots
Pricing checked	Jul 19, 2026	Jul 19, 2026	Jul 19, 2026	Jul 19, 2026

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Appfigures vs AppTweak for ASO research

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Choose ASO tools based on the part of the store listing you can improve this month.

FAQ

Which ASO tools should an indie app use first?

Start with keyword research, competitor tracking, screenshots, and review monitoring before investing in advanced market-intelligence workflows.

Do small apps need ASO software?

Yes. ASO tools help reveal search demand, ranking changes, review patterns, and creative opportunities that are hard to see from App Store Connect alone.