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Category guide

ASO tools for mobile apps

Research keywords, competitors, reviews, rankings, and creative assets that help mobile apps earn qualified store traffic. Compare ASO tools by price →.

Who needs this

  • Indie developers trying to earn organic app store traffic.
  • Subscription apps that need better keyword and screenshot conversion.
  • Teams planning regular metadata, review, or competitor audits.

When to use it

  • You are preparing a launch, relaunch, or major metadata update.
  • You need to compare keywords, competitors, rankings, reviews, or store creatives.
  • You want a repeatable way to improve qualified store traffic over time.

Recommended tools

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ASO

Appfigures

Store reports for the apps you connect, with keyword caps printed on the plan cards.

iOSAndroidWebChecked Oct 20, 2026. Starter is free. Connect is $9.99 per month and the plan card prints 0 keywords. The first printed keyword cap is Monitor at $44.99 per month.

Best for

  • Own-app download and revenue reporting
  • Review monitoring across stores
  • Keyword ranks on Monitor and above

Pricing checked Oct 20, 2026

ASO

AppTweak

ASO intelligence, keyword research, and app store growth tools.

iOSAndroidWebPublished ASO plans in euros from 79 euros per month (Essential) through Grow and Grow Plus, each with 1 seat; Enterprise is custom, and a 7-day free trial is available.

Best for

  • Keyword research
  • ASO audits
  • Competitor tracking

Pricing checked Jul 19, 2026

ASO

AppFollow

Review management, ASO monitoring, and app reputation workflows.

iOSAndroidWebA free plan plus paid tiers that scale by apps, review replies, keywords, seats, and integrations, topped by a custom Enterprise tier; concrete paid prices were not published on the page at checking time.

Best for

  • Review monitoring
  • Support workflows
  • ASO reporting

Pricing checked Jul 19, 2026

ASO

AppScreens

App Store and Google Play screenshot generator with localization workflows.

iOSAndroidWebFree plan for the basics, then paid Pro and Scale plans (billed monthly or annually) that add projects, localizations, and a client-work license; exact figures could not be confirmed from the official page on July 19, 2026.

Best for

  • Store screenshots
  • Localization
  • ASO creative updates

Pricing checked Jul 19, 2026

ASO comparison

FeatureAppfiguresAppTweakAppFollowAppScreens
PricingChecked Oct 20, 2026. Starter is free. Connect is $9.99 per month and the plan card prints 0 keywords. The first printed keyword cap is Monitor at $44.99 per month.Published ASO plans in euros from 79 euros per month (Essential) through Grow and Grow Plus, each with 1 seat; Enterprise is custom, and a 7-day free trial is available.A free plan plus paid tiers that scale by apps, review replies, keywords, seats, and integrations, topped by a custom Enterprise tier; concrete paid prices were not published on the page at checking time.Free plan for the basics, then paid Pro and Scale plans (billed monthly or annually) that add projects, localizations, and a client-work license; exact figures could not be confirmed from the official page on July 19, 2026.
PlatformsiOS, Android, WebiOS, Android, WebiOS, Android, WebiOS, Android, Web
Best fitOwn-app download and revenue reportingKeyword researchReview monitoringStore screenshots
Pricing checkedOct 20, 2026Jul 19, 2026Jul 19, 2026Jul 19, 2026

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FAQ

Which ASO tools should an indie app use first?

Start with keyword research, competitor tracking, screenshots, and review monitoring before investing in advanced market-intelligence workflows.

Do small apps need ASO software?

Yes. ASO tools help reveal search demand, ranking changes, review patterns, and creative opportunities that are hard to see from App Store Connect alone.