Adapty
Subscription infrastructure, paywalls, experiments, and revenue analytics.
Best for
- Paywall testing
- Subscription analytics
- No-code paywalls
Not good for
- Teams that only need a minimal receipt validator
Pros and cons
Pros
- Bundles purchase handling, remote paywalls, and experimentation under one SDK, so you do not stitch together separate tools to test monetization.
- The Pro plan stays free until $5,000 in monthly revenue and then charges 1% of revenue, so cost tracks what the app earns (checked July 19, 2026).
- SDKs are open source and cover iOS, Android, React Native, Flutter, and web, which helps if the app is or becomes cross-platform.
- Web payments through Stripe and Paddle let you sell outside the App Store when that fits your funnel.
Cons
- Entitlement and paywall logic run through the SDK, which is a dependency you would have to unwind to migrate away later.
- Revenue-based add-ons such as UA Tools and Apple Ads Manager are priced on top of the Pro rate, so total cost can climb past the headline 1%.
- The experimentation and analytics surface is a lot to learn if you only ever wanted to turn purchases on.
- You still create and maintain products in App Store Connect yourself, so Adapty does not remove that store setup.
Adapty is subscription infrastructure paired with a no-code paywall builder, A/B testing, and revenue analytics for mobile apps. It handles receipt validation, entitlements, and cross-platform purchase state through its SDKs, then adds a visual paywall editor and an experimentation layer on top so you can change and test paywalls without shipping a new build. For a solo iOS developer, the draw is the combination: reliable purchase handling plus tools aimed squarely at moving conversion and lifetime value.
It fits best once you are ready to iterate on monetization rather than just turn purchases on. If you only need a thin receipt validator and never plan to test paywalls, the analytics and experimentation surface is more than the app requires. It overlaps heavily with RevenueCat, so the choice often comes down to which paywall and experimentation workflow you prefer.
Pricing
Adapty charges a single Pro rate that stays free under a revenue threshold, then scales as a percentage of revenue, with paid add-ons for extra tools.
Adapty plans (checked July 19, 2026)
| Plan | Price | What is included |
|---|---|---|
| Pro | Free until $5,000 monthly revenue, then 1% of monthly revenue | Open-source SDKs, web payments, cross-platform sync, revenue analytics, the paywall builder, A/B testing, and email support |
| Enterprise | Custom | Everything in Pro plus onboarding and migration, a dedicated success manager, custom SLAs, data residency, and SOC 2 Type II |
Adapty also sells revenue-based add-ons such as Refund Saver, UA Tools, and Apple Ads Manager, each free under $5,000 monthly revenue and then priced separately. Pricing last checked July 19, 2026; confirm current numbers on the official pricing page.
Setup and integration
Adapty provides open-source SDKs for iOS, Android, React Native, Flutter, and web, plus a REST API and server-side webhooks. On iOS you add the SDK through Swift Package Manager, create your products and subscription groups in App Store Connect, and map them to what Adapty calls access levels in the dashboard. The paywall builder then renders paywalls you can update remotely, and the SDK reports subscription state you check in code.
Expect the usual subscription friction rather than a shortcut around it. You still configure products in App Store Connect and test purchases in the sandbox on a real device, which is the slow part. Because paywalls and experiments are configured remotely, decide on a naming scheme for placements and access levels early, or the dashboard gets hard to reason about.
Frequently asked questions
Is Adapty free for a small app?
Yes, up to a point. The Pro plan is free until $5,000 in monthly revenue, then costs 1% of monthly revenue (checked July 19, 2026). A pre-revenue or low-revenue app can run on it without paying.
How is Adapty different from RevenueCat?
Both are subscription infrastructure with paywalls and analytics. RevenueCat is broad purchase infrastructure with a large integration catalog, while Adapty centers its visual paywall builder and built-in A/B testing. Pricing is close, since both are free under a revenue threshold and then charge a percentage of revenue.
Does Adapty replace App Store Connect?
No. You still create products, prices, and subscription groups in App Store Connect and submit the purchase flow for review. Adapty sits on top, handling validation, entitlements, and the paywall you present.
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