Superwall
Remotely configurable paywalls and experimentation for subscription apps.
Best for
- Remote paywalls
- Paywall A/B tests
- Subscription conversion
Not good for
- Apps needing a full backend database
Pros and cons
Pros
- Billing is tied to paywall-attributed revenue, so you pay only on subscriptions the paywalls actually converted rather than on total app revenue (checked July 19, 2026).
- The subscription infrastructure layer, including entitlements and receipt validation, is free at any scale, so you can adopt that part without a revenue-based fee.
- Registering placements in code instead of hardcoding paywall views keeps monetization changes on the dashboard side, so you can iterate without an app release.
- It can run alongside an existing purchase backend, so you do not have to rip out what you already have to start testing paywalls.
Cons
- Moving paywall behavior into remote config means an outage or misconfiguration there affects what users see, so you need a sensible fallback.
- It is a focused paywall tool, not a general backend, so data storage, auth, and non-purchase features stay your responsibility.
- Attribution-based pricing can be harder to forecast than a flat fee, since your cost depends on how much revenue the paywalls convert.
- The value shows up mainly once you are actively running paywall experiments, so before that the infrastructure alone overlaps with free options.
Superwall is a paywall platform for subscription apps. Its focus is the paywall itself: you design native paywalls in a remote editor, target and schedule them by audience, and run experiments to test copy, layout, and pricing without shipping a new build. It also offers a free subscription infrastructure layer, so entitlements, purchase APIs, receipt validation, webhooks, and analytics are available alongside the paywall product.
It fits best when paywall iteration is the thing you want to move and you are comfortable letting a remote tool drive what users see. If you have not launched paywalls yet, or you want a single vendor to own your whole backend and data model, Superwall is narrower than that by design. Teams often weigh it against RevenueCat, which leads with broad purchase infrastructure rather than the paywall as the product.
Pricing
Superwall keeps its subscription infrastructure free at any scale and charges only on paywall-attributed revenue above a threshold.
Superwall plans (checked July 19, 2026)
| Plan | Price | What is included |
|---|---|---|
| Infrastructure | Free at any scale | Entitlements, purchase APIs, receipt validation, webhooks, revenue analytics, and SQL access through the Query API |
| Paywalls | Free up to $10,000 monthly paywall-attributed revenue, then 1% of paywall-attributed revenue | The remote paywall editor, audience targeting, and A/B experiments |
You are billed only on revenue that Superwall paywalls actually converted, so subscriptions it did not help earn are never charged. Pricing last checked July 19, 2026; confirm current numbers on the official pricing page.
Setup and integration
Superwall provides SDKs for iOS, Android, React Native, and Flutter. On iOS you add the SDK, then present paywalls by registering placements in code rather than hardcoding a paywall view; the paywall itself is configured and updated from the dashboard. If you use the free infrastructure layer, the SDK also handles entitlements and purchase state, so you can run Superwall on its own or alongside another purchase backend.
Plan for the remote-first model. Because paywalls live in the dashboard, a lot of monetization behavior moves out of the codebase, which is convenient but means placement names and audience rules need discipline. You still define products in App Store Connect and test purchases in the sandbox on a device, and paywalls that depend on remote config want a sensible fallback if that config is unavailable.
Frequently asked questions
Is Superwall free to use?
The subscription infrastructure layer is free at any scale, and the paywall product is free up to $10,000 in monthly paywall-attributed revenue, then 1% of that attributed revenue (checked July 19, 2026). Revenue from subscriptions its paywalls did not convert is not billed.
How is Superwall different from Adapty?
Both offer remote paywalls and experiments. Adapty presents itself as full subscription infrastructure with analytics and a paywall builder, while Superwall centers the paywall and charges strictly on paywall-attributed revenue rather than on total revenue, with its infrastructure layer kept free.
Do I still need App Store Connect and product setup?
Yes. Superwall controls how and when paywalls appear, but you create the products, prices, and subscription groups in App Store Connect and submit them for review yourself.
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